Assignment Background
For my Implementing Health Informatics Initiatives for Emerging Leaders course in the Gillings School of Global Public Health at UNC–Chapel Hill, I developed an informatics-based concept proposal for the NSF America’s Seed Fund. My proposal focuses on a mobile application designed to support multiple chronic diseases in rural communities, where health literacy tends to be lower. Below is a subsection of that proposal.
HealthBridge Rural: A Culturally Competent Health Literacy App for Chronic Disease Prevention and Management
Introduction
Rural communities face persistent health inequities driven by limited healthcare access, transportation barriers, low health literacy, and high prevalence of preventable chronic diseases such as diabetes, hypertension, COPD, and cardiovascular disease. According to CDC data, adults in rural areas are more likely to die prematurely from five leading causes1 and report lower rates of preventive care and health literacy2. Traditional health apps often fail to reach these communities because they assume consistent access to broadband internet, cultural familiarity with digital tools, and standardized health literacy levels.
In these areas, cultural norms, economic hardship, and health mistrust create additional barriers. For example, a patient may understand their diagnosis but not how to modify their lifestyle affordably or safely. Information about exercise, nutrition, and stress reduction is often disconnected from local contexts; recipes may not utilize affordable, readily available foods, and exercise recommendations rarely account for environmental or safety constraints.
HealthBridge Rural aims to close this gap by providing culturally competent, low-cost, and locally contextualized health information to empower residents to take small, achievable steps toward improved health. It combines behavioral science, public health data, and user-centered design to build trust, comprehension, and sustainable engagement across several chronic conditions.
Application Overview:
HealthBridge Rural is a mobile and web-based application designed using Dr. Mica Endsley’s Situation Awareness-Oriented Design (SAOD) principles—Perception, Comprehension, and Projection—to support informed, context-driven decision-making3. The app offers a personalized dashboard that integrates educational tools, behavioral nudges, and local resource directories to help users navigate their health more effectively.
1. Perception
The app aggregates publicly available and user-reported data to present relevant, localized health insights:
- Maps of affordable grocery stores, farmers’ markets that accept EBT, community gardens, and food giveaway programs.
- Maps of parks, community recreation centers, and walking trails.
- Listings of free or low-cost health programs, community clinics, and smoking cessation groups.
- Daily check-ins for sleep, stress, diet, and activity.
2. Comprehension
AI translates medical information into culturally relevant, accessible language.
Examples:
- “Instead of sugary tea, try this $2 pitcher of flavored water using ingredients from Dollar General.”
- “Here’s how to manage stress when working long shifts—three exercises that take less than 5 minutes.”
- Audio and visual literacy options for users with limited reading skills.
The AI integrates local cultural insights, such as traditional foods or family-centered values to ensure content resonates with the user’s lived experiences.
3. Projection – Supporting Informed Action
Based on users’ inputs, HealthBridge Rural generates personalized recommendations and reminders:
- Predictive prompts (“You’ve been logging low activity—try this free walking club nearby.”)
- Behavior simulation (“If you switch one meal per day to a home-cooked option, here’s the 3-month health impact and savings.”)
- Smart notifications tailored to disease risk factors (e.g., hypertension management reminders).
Logic Model (Adaptation of Endsley’s Situational Awareness Model):
| Level | Description | HealthBridge Rural Application |
| Perception | Awareness of environment and current state | Local maps, cost-aware recipes, nearby resources |
| Comprehension | Understanding significance of data | AI-curated education, culturally adapted health tips |
| Projection | Anticipating outcomes and next steps | Personalized goals, predictive alerts, self-monitoring tools |
1 https://www.cdc.gov/health-equity-chronic-disease/health-equity-rural-communities/index.html
2 https://www.ruralhealthinfo.org/toolkits/health-literacy/1/barriers
3 Endsley, M. R., & Jones, D. G. (2024). Situation Awareness Oriented Design: Review and Future Directions. International Journal of Human–Computer Interaction, 40(7), 1487–1504. https://doi.org/10.1080/10447318.2024.2318884













